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Demand Generation

“IRS has enabled us to focus on higher value  opportunities.”
New Business Sales Manager,
outsourcing services supplier

What We Do

IRSDirect’s focus is IT, Telecoms and Internet New Business Demand Generation across EMEA.


Founded on the basis of understanding our client's business and delivering quality marketing programmes, we have remained at the top of our game for almost two decades. We help you to drive new business acquisition, marketing database management, seminars & events, new product launches, partner acquisition and marketing.

IRS’s Methodology is underpinned by a cast-iron SLA to guarantee results in:

• Demand Generation
• Power Profiling
• Research / Surveys
• Channel lead generation and recruitment
• Event support
• Database Management
• Mystery Shopping


IRSDirect has developed its vision and methodology around the Virtuous Circle of Direct Marketing™.
For further information on how we can help you fill your sales pipeline, please contact us www.irsdirect.co.uk or call us on +44 (0) 1869 321 800