Loading

Marketing Data


The success of your demand generation starts with the quality of your database.

Without an effective data strategy how can you ever expect to reach the right prospects?

IRSDirect understands the importance of marketing data and how it impacts the results of any sales and marketing activity. A strong, current database allows you to segment data correctly and design campaigns to ensure you reach the right people at the right time. Our expertise lies in being able to suggest data strategies, based on your requirements and our experience of your target sectors, which maximise your return on data investment.

The first task is to define your target market and understand how your existing data matches up against this, if at all, and source any missing organisations. Then our native-language agents will call out to confirm your existing contacts are still relevant, identify the most appropriate prospects based on your strategy and, if required, profile the technological landscape of the company, as appropriate to you.

At IRS we pride ourselves on the quality and confidentiality of our marketing data, and as such we would never share data across clients or offer data from a central repository. At the end of each campaign the whole data set with all newly identified contacts, logged conversations, nurtured opportunities and outcomes are handed to you for you to own and integrate into your database. An individual approach which ensures your campaign results are unique to you.


What Next?

Call Us: +44 (0) 1869 321800

Marketing Data

IRSDirect


What Our Clients Say...

"Profiling our key customers provided invaluable information for our sales strategy and refocused our efforts on deliverable opportunities." RSA

Find out how a Profiling Campaign for exposure in EMEA grew to a Demand Generation programme for the top 100 RSA accounts.

IRSDirect


What Our Clients Say...

"IRSDirect has revolutionised the way we think of telemarketing." EMC

Find out how IRS work with Global Solutions Vendor, EMC, to refine their marketing data and discover opportunities along the way